A well known shop has already opened it’s Christmas section

We're not sure how we feel about this.

Just the mention of the C word during the summer is risky business, but opening up a Christmas section in a store is on another level. Each year it feels like Christmas stores are opening earlier with the first one just announced in the UK. None other than Selfridges has now opened its doors to its Christmas Store. In August. Naturally, people are not okay with this.

Me when I heard the @Selfridges Christmas shop has opened today. pic.twitter.com/PwY3HDQiwd

— Seán Cannon-Earley (@seanearley) July 31, 2017

Today is the official opening of the Selfridges Christmas shop at the Oxford Street store in London, 147 days before Christmas ? pic.twitter.com/nvDc1vOgKG

— Elliot @ Breakfast (@revbreakfast) August 1, 2017

@Selfridges have launched their Christmas store already. It's only just August. Wow.

— Cllr David Haigh (@haighdavid) August 1, 2017

As much as I like Christmas, Selfridges are really taking the piss opening their Christmas store this early on. Ridiculous ?

— matt (@mattj_williams) August 1, 2017

Selfridges has opened it's Christmas shop FFS

— Lynn Leland (@LynnLeland) August 1, 2017