Little Ben has our hearts broken into tiny pieces.
He's the little boy from the ad for American optician, Pearle Vision.
The video follows little Ben who wears ill-fitting glasses that tend to fall off his face.
He goes about his daily routine, school and music practice encumbered by his specs.
But there is a VERY important reason why...
Watch it here and we dare you not to bawl.
The sweet reason why he continues to struggle with his frames is why this video has gone viral.
There are 3 million views on Facebook already.
It will get you good.
