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Expert advice

26th Feb 2025

Top tips for dressing your baby for sleep and one golden rule to follow

Sophie Collins

Any new or experienced parents will have lived through or are currently experiencing the newborn trenches

There will be times when you feel like nothing seems to settle your little one and you’re likely googling tips and tricks on how to get them to sleep.

Rest really is the holy grail of early parenthood (if only we could explain that to babies).

However, Annalisa Thomas, founder of Oilo Studio, a luxury baby brand says:  “Don’t worry – you’re not alone!

“Sleep-related baby questions flood Google daily, proving that every exhausted parent is having the same issue: figuring out how to help their baby sleep better.”

Oilo Studio used search engine analytics software Ahrefs to collect data on monthly Google search volume for any terms that contained ‘baby’ and ‘sleep’. 

They were able to see what parents’ burning questions are and are providing expert advice.

First up was the questions of how to properly dress your baby for bedtime – and this can seem more complicated than it actually is. 

The key to dressing your baby for sleep is making sure they’re comfortable – not too hot or cold. 

In warmer weather, a lightweight cotton sleepsuit, vest, or even a nappy with a breathable sleep sack is enough. 

In colder months, a long-sleeve sleepsuit and a winter-weight sleep sack can keep them get warm without the need for loose blankets. 

“Avoid overdressing, as overheating can increase the risk of Sudden Infant Death Syndrome (SIDS),” says Annalisa.

“A good rule of thumb is to dress your baby in one more layer than you would wear in the same conditions.”

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