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31st August 2019
10:33am BST

“Ava and Benjamin are two of today’s leaders. “Ava is the influence behind names like Aviana, Avalyn, Eva, Evie, Evelyn and now Ada. “Parents who’d otherwise choose Benjamin are picking alternatives like Bentley and Benson."She also issued advice to any parents who are searching for that elusive magical moniker - especially if they're after a name that will make their little one's (eventual) social media page stand out. She continued:
“I caution parents that in an effort to make children stand out, they can also make it harder to fit in. “Resist picking names that form jokes, puns, rhymes, or phrases that have strong negative associations. “In an attempt to express individuality, it’s best not to create obscure and convoluted spellings. “I think the recipe for success starts with a name that can be said with confidence—such a name can be a time-honoured classic, a trendy Top 10 or completely unique. “A name for success has pleasant sounds and is spelled logically to achieve correct pronunciation.”
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