Dunnes Stores launches brand new maternity collection – and it’s not only affordable, but gorgeous too

Calling all pregnant mamas.

If you have reached that point in your pregnancy where the time has come to invest in some actual maternity clothes – we have some fab news. Dunnes Stores has just launched a brand new maternity collection under the badge of its popular Savida brand. And having taken a sneak peek, let me just say this: It is seriously gorgeous! Looking to create more affordable choices in the market for expectant mums, Dunnes has created a great capsule collection that offers expectant mums a complete maternity wardrobe that builds on Savida's trend-led fashion at extremely affordable prices. The collection is built around the insight that pregnant women want a wardrobe of key staples and statement pieces they can wear throughout their pregnancy, with the collection being comprised of pieces that will take the wearer from work-day to weekend wear and everything in between. The Savida maternity collection includes feminine dresses with tie detail and soft stretch fabrics in prints and polka dots. Sounds cute? They really are! As well as this, we love the soft chunky knit tops with ruffle detail, and the more casual scoop neck vest and long-sleeved tops, which can be paired with seamfree leggings, jersey skirts, and skinny jeans. Savida's trademark embellishments and feminine style are evident in the cute button detail sweatshirt. The flattering Laura scoop neck jersey dress in black is a key piece that completes this collection. 

Commenting on the new collection, Patricia Martinez, Savida buyer at Dunnes Stores, said:

“We are incredibly excited to launch the Savida Maternity collection this autumn at Dunnes Stores. Together we strive to deliver quality, fashion-forward pieces at affordable prices each season and we have brought this philosophy to our new maternity collection. We have designed this collection to deliver the full wardrobe for customers who want to look and feel great through every stage of their pregnancy. We have delivered a collection that we are confident our customers will love. Prices range from €15 - €35 for this collection”.

The new Savida Maternity 2020 collection from Dunnes Stores is available online and in the following stores: Stephen's Green, Cornelscourt, Henry Street, Blanchardstown, Liffey Valley, Tallaght, Swords Pavilions, Newbridge, Terryland, Jetland SC, Patrick Street, Bandon Road, Cornmarket, Forrestside, Foyleside, Forte Letterkenny.