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07th Sep 2015

Push Presents Are The Latest Celebrity Pregnancy Trend To Hit Our Shores

Trine Jensen-Burke

Blokes: If you thought your jewellery buying days were behind you once that engagement ring was on the finger, think again.

The latest American pregnancy-trend to be making its way across the Atlantic (following in the footsteps of baby showers and gender reveal parties) is the idea of Push Presents.

If you have yet to encounter the term, a Push Present (also sometimes known as push gift, baby mama gift or baby bauble) is as follows: “A present a father gives to the mother to mark the occasion of her giving birth to their child. In practice, the present may be given before or after the birth, or even in the delivery room.”

In fairness, the tradition of giving a new mum flowers and gifts is not a new one, but as usual, the Americans have put their own little (expensive!) spin on it. So if you want to follow in the footsteps of these celebrity dads, be prepared to dish out some serious dough.

Here are what some famous mamas could count themselves blessed to walk away with when they were done pushing (and that’s on top of the baby, of course):


1 Nicole Kidman

When Nicole had her first biological daughter, Sunday Rose, hubby and country singer Keith Urban gifted his wife with a diamond encrusted ring by none other than Cartier. And when daughter No. 2, Faith Margareth, came along a couple of years later, Urban didn’t disappoint and bestowed upon his wife a necklace made of diamonds and emeralds.

2. Kristin Cavallari

The reality-show-star-turned-shoe-designer gave birth to her first boy, Camden Jack, a couple of years ago. As a (giant) thank you for giving him a son, her hubby, football star Jay Cutler, gave his wife a Hermes Birkin bag. As one does.

3. Beyonce

When little Blue Ivy came along, Jay-Z presented his baby mama with a stunning blue (of course!) Tanzanite cocktail ring. Cost? Not known.

4. Rachel Zoe

When stylist-to-the-stars Rachel Zoe had her first son, hubby Rodger Berman presented his fashion-loving wife with something she allegedly had dreamed of for ages: A 10-carat diamond ring by Neil Lane. Who wants to bet that upon opening the lavish gift the words “I DIE” and “BANANAS” were uttered??

5. Katie Holmes

Back when Tom Cruise was still jumping on sofas and all was love and Italian castle weddings between himself and Katie Holmes, the actor bought his baby mama a $7000 Cartier Love bracelet to celebrate the birth of their daughter Suri in 2006.


6. Jennifer Lopez

Aul’ Jenny from the block has never been very discreet when it comes to her jewellery choices. So it’s probably no wonder that then-hubby Marc Anthony went a little overboard in the gift department when J.LO gave birth to twins Max and Emme in 2008. Two babies? Two presents – of course. Diamond earrings worth a whopping $1,3 million  AND a canary yellow diamond ring to the price of $2,8 million.


7. Jessica Alba

Alba’s husband, Cash Warren, surprised his wife with a gold and diamond watch worth $54,000 after their daughter Haven Garner was born in 2011.

Now, don’t get us wrong. Much as we wouldn’t mind diamonds or designer bags (Really; Would. Not. Mind. At. All) as a recognition for having gone through nine months of pregnancy AND labour, we do think there are plenty of equally romantic (and much less expensive!) ways to shower a new mama with love and well-wishes too.

We would love to hear your thoughts on the matter. Did any of you Irish mamas get some great Push Presents once you were done pushing (apart from that gorgeous baby of course!)? Let us know in the comments or tweet us at @Herfamilydotie