Your choice of baby name could reveal a lot about your shopping habits
In a new report about 'Millennial Moms', investment bank Goldman Sachs claims that parents are choosing to call their babies something unusual rather than traditional, because they have "an appetite for more unique brands".
In a section titled, "What baby name trends tell us about Millennial views on branding," a chart shows how fewer parents are choosing traditional names such as Michael for their babies. It reveals that in 1940, the top five boys names accounted for over 20 per cent of all babies born. In 2014, that number was down to four per cent.
The report, which examines the spending habits of today's young adults, says, "New parents are choosing from a wider pool of baby names today, a change from the fairly uniform attitude observed during prior generations.
"We attribute this to a few things including greater diversity among parents and an appettite for more unique brands, which we believe names are."