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11th July 2018
12:43am BST

That was then. And now? Now what started as a 12-page mail order catalogue turns over close to €155 millions a year, and has 57 stores in the UK, two in the US, a discount store at the Kildare Village Outlet Mall and now also a flagship store on Dublin's most expensive and famous shopping street.
Speaking of their new home in Ireland, Sarah King, the director of property for The White Company, explains: “The White Company has been looking for a Dublin flagship for some time, and the Grafton Street opportunity is perfect for us as a luxury lifestyle retailer. Our new store will allow us to deliver a calming and full sensory experience that pushes boundaries, creating an outstanding retail journey for our customers who are at the heart of our brand."
Dreaming of giving your home a bit of an upgrade? Lover of all things neutral? Or simply just want to visit a store so beautiful you'll be inspired to change your entire house up? Well, then you know where to go the next time you're in Dublin.
The White Company is located at 72. Grafton Street.
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