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21st October 2025
11:55am BST
New research conducted by Aldi, in partnership with Mums & Tots magazine, has revealed fresh insights into what really matters to Irish parents when it comes to nappies - and one issue stands out above all: leakage.
To coincide with the launch of its new and improved Mamia nappy range, Aldi polled Irish parents and over half surveyed (58%) * cited leakage as their number one nappy challenge, followed by price (23%) * and fit/comfort (12%)*.
The findings highlight the demand for nappies that can truly go the distance, keeping little ones dry and comfortable throughout the day and night.
The survey’s findings illustrate how Aldi's new and improved Mamia nappy range aligns with the practical needs of Irish families.
Mamia’s new nappies boast new core technology that has been specially developed for comfort, dryness, and protection in mind.
Clever leak-proof pockets along with elasticated leg cuffs catch accidents and provide 360-degree protection to stop leaks before they start. The result? Unbeatable absorption, all-day comfort, and peace of mind for parents for up to 12 hours.
Other new features include boy and girl pee zones and place anywhere tapes to give a secure fit.
Irish parents will be delighted to hear that they are available in an inclusive size range and are made with 0% lotions or perfumes.
With prices starting at just €0.99 and performance that rivals premium brands, Mamia nappies are winning over Irish families nationwide.
Aldi's new and improved Mamia nappy range is available now in all ALDI stores nationwide.
