Well, that didn't take long.
It is 2020 – and yet we are still taken offence at images of women breastfeeding, it would seem.
Model and new mum Ashley Graham recently found herself on the receiving end of a fair bit of backlash when she posted a (perfectly natural) picture of herself breastfeeding her five-month-old son, Isaac.
“After pool chillaxing,” Graham captioned the very real pictures.
However, followers felt the need to tear the model down for sharing a moment like this with the world.
"Isn't this something that's a little private?" one commenter questioned.
Another one wrote:
"Yeah, I don't want to hear that breastfeeding is natural and a woman has the right to do it. I get that but this is probably not something your child wants to see when he gets older."
Rolling your eyes yet? it gets worse, trust me.
"I'm a mum of three kids and understand breastfeeding, but why do you have to post it all the time?" another follower wrote.
"Not be rude but why would you or anyone post a photo of breastfeeding?" asked another.
And finally:
"We don't care to see that!! Wth!! Privacy. You've no idea what that means!"
I mean – I don't even know where to start with these mom-shamers. Luckily, others were quick to come to Graham's rescue, and praised her for sharing such intimate, natural images of breastfeeding.
"I was feeling self-conscious today after taking some breastfeeding photos and just hating the way my body looks," one mama wrote. "
I needed to see this. Thank you for being you."
"Yes ma'am!" added another. "
My son is a few days younger than yours. I fed him at the golf club's pool and had a few looks. I wanted to tell those Karen's, "you get your marg poolside, he gets his milk."
Another mum applauded Graham for using her platform to normalise breastfeeding.
"I LOVE how you're using your influence to normalise breastfeeding. Seriously so amazing."
