Thriftify encourages parents to buy more preloved children’s clothes in 2022

In 2022, we're getting more sustainable.

One good way to start your own “Green Revolution” as a parent is to shop ethically, beginning with shopping preloved and avoiding fast fashion when it comes to kids clothing. Online charity shop Thriftify, which works like an ASOS for charity shop goods, urges parents to shop for preloved children’s clothes as a New Year’s Resolution to slow down fast fashion consumption. Every year millions of children’s garments end up in landfill with many only being worn a handful of times. This January, parents are being urged to shop more consciously to bulletproof the planet for future generations. One good way to start your own “Green Revolution” as a parent is to shop ethically, beginning with shopping preloved and avoiding fast fashion when it comes to kids clothing. Speaking to us today, Thriftify CEO Rónán Ó’Dálaigh says;

“We know climate action is needed now. It’s up to parents to ensure the future of their kids and what better way to start than buying less and buying preloved. The days of fast fashion for kids are numbered. It makes more sense from an eco-perspective and from an economic perspective to buy second hand childrenswear. Children don’t care where their clothes come from as long as they are comfortable. By shopping on Thriftify or from the local charity shop, you are taking action for the good of the planet.”

In terms of clothing waste, 30 per cent of discarded clothing per year comes from children’s clothing as they grow out of it so quickly. This clothing ends up in landfill which contributes to the release of greenhouse gases, causes toxins to leach into soil and water supply chains and takes hundreds of years to disintegrate. This could be avoided if the concept of hand-me-downs or if more considered buying was brought back when shopping for children’s clothing. This January,Thriftify are challenging you to take a positive step towards climate action by only buying preloved childrenswear for your family. At this time of year, the charities on the website will truly appreciate the percentage of the sale that goes towards their cause also.