Get with the A-list craze for natural seaweed cosmetics

The seaweed beauty trend has been gaining some serious momentum in the cosmetics stakes. Celebs are hopping on the bandwagon to reap the benefits too: Kate Middleton, Gwyneth Paltrow and Oprah are all big advocates of seaweed, from munching on it over lunch in crunchy kelp salads to using seaweed products on their skin for the ultimate glow. Intrigued? So were we. Seaweed packs a ton of natural goodness, from being rich in vitamins to a powerful antioxidant. Get in on this wellness trend: Seaweed shampoo The effects of seaweed on the scalp are amazing, kelp, in particular, is known for its nourishing and moisturising properties. A good seaweed shampoo will leave hair fuller and softer while strengthening the follicles, leaving it with a super-sheen. We love this from Bumble and Bumble, 250ml, €21.00 at Boots. Seaweed body cleanser When you apply seaweed to your skin, it draws excess fluid and waste products out of your system. Seaweed soaps and exfoliators work brilliantly as cleansers for dead skin cells and other impurities on the skin. We love EVERYTHING from Voya, but this invigorating seaweed soap with rosemary and spearmint has one a special place in our hearts. It doesn't dry skin and leaves skin silky-smooth. And that is HerFamily.ie tried and tested. Pick it up for €13.00. Seaweed facemask Seaweed has been successful in treating lots of skin problems, like eczema, psoriasis, rosacea and acne. Don't panic, no one's saying you have to apply great big blobs of seaweed to your face, but investing in a good quality mask should do the trick. The Lush BB seaweed mask is made from weekly harvested seaweed from the Dorset coastline; fresh and choc-a-bloc with vitamins. Worth the investment for €6.50. Seaweed moisturiser It's the holy grail of moisturisers and selecting one with a seaweed base is a radiance booster and anti-inflammatory in one. This is the aspirational purchase from Crème de la Mer with living sea kelp. €130.00 for a 60ml tub.