GOOP celebrates its tenth birthday with a Notting Hill pop up shop this week.
The brand which was started by actress Gwyneth Paltrow in 2008 focuses on products for wellness and skin care.
Paltrow has come under fire several times by medical professionals who don't agree with some of the products available in the GOOP range but despite that, the brand powers on with thousands of fans worldwide.
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The pop-up shop which opens this week on Westbourne Grove in London will run until the end of January 2019.
The business is estimated to be worth a staggering $250 million (€212 million) and opened its first ever permanent residence in Los Angeles last year.
Who knows if this pop-up shop is popular, the London home may become permanent too.
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If you're planning on visiting the new Notting Hill shop you may want to stop by the bank for a loan on the way there. This luxury brand could set you back almost €150 for a 1.7 fl oz for one face cream.
The shop does look beautiful though and sure it couldn't hurt to pop in for a bit of window shopping.
Have you tried any of the GOOP products? Let us know on Twitter at @herfamilydotie or by leaving a comment on our Facebook page.
