10,000 people are already on the waiting list for this beauty brand to launch in Boots

PSA.

Cult Danish skincare brand, Ole Henriksen, is coming to Boots stores across the UK and Ireland and it's causing fans to have an utter meltdown, The brand which is adored by celebs and royals is landing in Boots stores after only being available in exclusive Irish spas and Space NK until now. First launching in 1974, Ole Henriksen products are known for their natural botanicals and antioxidants which address a large variety of common skincare issues. Clearing, brightening and rejuvenating the skin, it's no wonder that fans rushed to join the waiting list on news that they'd be dropping here within the next two months. Speaking of the launch, Henriksen said:

"Our recent successful expansion into new international markets and ever-growing global social following made relaunching in the UK and Ireland a natural next step for us."

And thankfully, the products aren't overly expensive with their star beauty product, the "Truth Serum", setting you back roughly €46 for 1oz. This, for a vitamin C serum, is actually quite inexpensive when you think that Dermologica's vitamin C serum costs almost double for the same quantity. Described as a "multivitamin for the skin", this serum helps "to brighten and firm the skin as it delivers all-day hydration." We like the sound of that and, we know that once this range lands, we're in for a real treat. The question is, what do we buy first?