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Big Kids

29th Aug 2020

Back to school: SuperValu’s new eco range makes it easy to make sustainable choices

Trine Jensen-Burke

Supervalu eco range

Trying to live more green and with less plastic?

Same. Not only because I am genuinely sickened at the sheer amount of plastic waste we – humans – generate, but also because I want to show my children I am making an effort, trying to clean up my act and help protect this planet they are going to inherit from my generation.

And right now, SuperValu’s new Back to School Eco Range is making this a whole lot easier.

Since launching last year, the Eco Range has now grown to 250 products, including for the first time SuperValu own brand 100 percent compostable paper sandwich bags – meaning it is so much easier to make green choices when preparing school lunches. Obviously, choosing reusable products are a better choice, but where reusing isn’t an option choosing products which are still environmentally friendly is a winner. SuperValu’s new Own Brand Paper Sandwich Bags are an eco-conscious option for sending children to school with sandwiches or snacks. The Paper Sandwich Bags are sold in packs of 30 at the value price of only €2.29 and can be disposed of in the brown compost bin in school or at home.

The Banana Guard will be a firm favourite with parents and children alike as it puts an end to squished fruit at the bottom of school bags. The Paddington Bear Beeswax wraps are reusable and the perfect replacement for plastic sandwich bags or cling film, and for juices and water, the stainless steel straw can be reused for years and can be easily cleaned after use.

Speaking at the launch, Ray Kelly, Interim Managing Director of SuperValu, said:

“We are delighted to expand the Eco-Range in SuperValu stores. SuperValu are committed to providing customers with more sustainable choice and recognise the importance of green alternatives to both our customers and the environment. We will continue to work towards our goal of 100 per cent recyclable, reusable or compostable packaging on certain ranges by 2025.”