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Big Kids

22nd Nov 2017

Mum slams supermarket for ruining ‘the magic of Christmas’ for kids

She's 'disgruntled.'

Jade Hayden

santa code

A mum has criticised a shop for ruining “the magic of Christmas” for children by selling ‘letters from Santa’ near their checkout.

Emma Mander took to Facebook to claim that the supermarket, B&M, were breaking ‘the Santa code’ by selling the letters where any child could see them.

She wrote in her post that what they had done “falls outside” of the unwritten code that allows children to believe that Santa exists.


She said:

“Why did you think 1. It was acceptable to sell these in the first place (do it online maybe?) and 2. To put them right at the till so that parents can’t avoid with their kids?!

“I’m just glad I didn’t have my older two with me, who I’m trying desperately to keep believing in the magic of Christmas … and Santa … if they’d have seen something clearly labelled “Santa’s Reply Letter” there would have been all sorts of questions.

“‘Why do they sell these in B&M Mum? Doesn’t Santa have them typed up in the North Pole Mum? Are all the letters I’ve had just bought from a shop Mum?!’

“Yours, a disgruntled Xmas Ninja Mum of a very inquisitive, still believes but Inspector Clouseau type almost 8-year-old, a full believing 6-year-old (and a baby that was with me, who can’t read yet so luckily has no idea).”

Emma also warned other mums to avoid the shop “in case” and included the hashtag ‘keep Santa real.’

Her post has since been shared many times by other mums and parents who didn’t want the ‘magic of Christmas’ to be ruined by a shop.

So, what do you think – should people take more care about this sort of thing, or was the mum over-reacting?