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06th Jan 2018

Stranger Things Winona Ryder has just landed a massive campaign deal


Denise Curtin


Not only is Winona Ryder currently killing it as frightened mother Joyce Byers in Netflix’s cult series Stranger Things but now she has just landed herself an incredible gig as the new face of L’Oreal Paris. Amazing.

As the face of L’Oréal’s Elvive Hair Care’s new campaign, Winona will be promoting the brand’s range of products that help treat dry, damaged hair, bringing it back to a healthy condition.

The Vice President of L’Oreal Anne Marie Nelson-Bogle spoke out on the addition of the latest ambassador to the team saying: “Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too. For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations—her hair is dry and damaged.”

L’Oréal Paris USA, Tim Coolican also spoke on the launch of the new products and fresh start for 2018 saying: “With this launch, we hope to empower people to fight hair damage so they can have beautiful, revived hair every day. And with the winter season in full swing, tackling the damages of dry, dehydrated hair is now a little easier.” Products that help beat the harsh winter elements sound like winners to us.