A foundation that lasts up to 24 hours has FINALLY launched

Urban Decay has launched a new foundation and get excited because it lasts up to 24 hours.

Stay Naked Weightless Liquid Foundation from Urban Decay comes in no less than fifty shades and the formula is exactly what we need for the humid weather we're experiencing of late. Although it has a matte finish allowing for ultimate long-wear and that all-important lasting formula, this foundation puts emphasis on the importance of "real-skin" and we are so on board with that. A foundation that you can put on in the morning and has that all-important lasting factor is key for time-poor, busy mums who just don't have the chance to reapply and it sounds like a beauty buy we might just have to purchase.

 

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A post shared by Urban Decay Cosmetics (@urbandecaycosmetics) on Jul 11, 2019 at 10:08pm PDT

A waterproof, vegan, buildable, medium-coverage formula, this is one a product that's already getting attention. Stay Naked takes shade matching to a whole new level too as the range includes nine shade intensities and three mastertones. After selecting your shade intensity, the Urban Decay Beauty Artists will help you determine whether you’re a cool, neutral, or warm mastertone. Then, it's all about undertones: pink (rosy), green (olive), blue (plum), neutral, yellow (golden), orange (peachy), and red (rich) and with that attention to detail, you can rest assured that you're getting your perfect match. There's also a Stay Naked Correcting Concealer which I just know is going to be a must-have for my morning makeup routine.

 

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Stay Naked Foundation and Concealer will both exclusively launch at the Urban Decay Boutique on Dublin's Grafton Street from July 18. Better still, you'll be able to get a 7-day sample of the matched shade from Debenhams, House of Fraser and Arnotts from that date. You'll be able to pick up the new products nationwide from August 1 with the foundation priced at €36 and the concealer, €24 and we have a feeling they're going to be very popular indeed.