Genius.
Do you ever get really stuck trying to think of a gift for someone you love?
This time of year, we're all brainstorming one major event - Mother's Day.
What do you get the woman that gave you life, and raised you?
A donut bouquet, obviously.
Flowers are so 2019 lads, this year it's all about bouquets made of sugar, carbs and all that good stuff.
Donut Bouquets is a London based gifting company, that specialises in well, donut bouquets.
Desperate to find out more, I went on to their website this morning, and read their "about" section.
"How do you say “thank you”, “congratulations” or “I’m thinking of you”? With a bouquet of flowers? Hell, it’s 2020 and we have something better for you. Donuts," it reads.
"An entire bouquet of donuts, presented in a luxurious black box with a hand written note to your love one. Our Donut Bouquets are delicious and guaranteed to make an impact."
"We’re an Aussie couple in London who wanted to say “I love you” in a memorable way. Rosh loves flowers and Peter loves donuts, put the two together and you get…"
"Because you can’t eat flowers!"
What a fucking brilliant idea lads.
The kicker? At the moment they only deliver in London, but we're hoping with the right amount of attention, this will soon spread our direction.
Until then, we'll just enjoy scrolling through their instagram.
