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19th April 2020
09:00am BST

As to why it is so effective, Flexitol Heel Balm contains a powerful 25 percent urea based ingredient that deeply nourishes the skin. The formula increases the skin's natural renewal process, speeding exfoliation of itchy, over-dry skin at the surface, while the urea breaks down hardened, calloused skin and eliminates cracks and fissures.
I applied it at night, just as I was getting into bed, and literally, after just one night, my heels were soft, a healthy pink colour (as opposed to grey and dry) and with no visible cracks or dry patches.According to the instructions, you should apply the balm twice daily, morning and night. Once the skin is restored continue to use a few times a week to maintain condition.