This €73 beauty serum is not cheap – but worth EVERY cent

Prone to skin that at times feel dry, sensitive, itchy or rather dull-looking? Joing the club. We are all here, especially this time a year, when the season changes, and we constantly move between cool, polluted air outside, and the dry, artificially heated air inside our homes. As well as this, many of us have skin that changes from what time of the month it is, responding in a very obvious way to the change of hormones that happen over the monthly cycle inside your body. But guess what? We have just discovered a product that can make you kiss every bad skin day goodbye – forever. The new Advanced Génifique Sensitive serum from Lancome does not come cheap (retailing for €73), but having road-tested it for a month now I will tell you this: It is worth every cent. The idea behind the product is that we all, from time to time, go through times when our skin isn't at its best – as in; sensitive skin isn't just a condition you have permanently, rather it is something that comes and goes as your skin responds to external factors like stress and time of month. The problem? When you skin is having a sensitive period, it causes weakening, oxidation and inflammation – all things which can cause you skin to age prematurely. This is where the the Advanced Génifique Sensitive serum comes in. It is intended to be used as a one-month treatment to combat bad skin days – in a sort of a emergency response to help your skin pull through a bit of a crisis. Or, like I prefer to think of it like: Your skin's BFF, except instead of responding to a crisis with ice cream and alcohol, like an actual human best friend would, this little super-serum deals with the crisis using probiotics and antioxidants. What this does is give your skin some serious healing and strengthening powers, helping to fix the skin's barrier, and plumping up your skin from the inside – all in the space of just one month. Powerful super-ingredient One of the magic ingredients in this serum is ferulic acid, a substance known to protect skin and help it rebuild itself. The problem? Ferulic acid is extremely unstable – whicn is why Lancome designed the special ampoule formula in the Advanced Génifique Sensitive – meaning, once opened, the ingredient is activated, and you now have one month to use this fresh treatment daily. And trust me, once you have used it for a month, you will notice a huge difference in both the look and feel of your skin. (And, like me, possibly become a little addicted to these one-month beauty bootcamp... )