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12th October 2017
10:19am BST

Finallly we have some pictures!
It was Kenzo last year, and Karl Lagerfeld, Stella McCartney, Jimmy Choo, Isabel Marant, Alexander Wang og Sonia Rykielhave have all done it before too. This time around it is fashion house Erdem that has been called upon to design a collection for Swedish high street giant H&M. And having just had a sneak peak at the collection due out in shops on November 2nd, let us just say this: These pieces are what your winter wardrobe has been waiting for forever.
Designer Erdem Moralioglu is a perfectionist extraodinaire, and insists he has put as much effort in this H&M collection as he does when he designs for his own fashion house. And the collection? Just as beautiful and timeless as we had imagined. And then some.
Think dark colours, romantic florals and beautiful, feminine dresses and you get the picture; these are items you'll have in your wardrobe for years and years to come.