H&M has made a kidswear collection made from recycled ocean plastic

This is so amazing.

Ocean plastic is a major problem all across the world. Every year, thousands of tons of plastic end up in our oceans and rivers, where it causes pollution, kills fish and destroys marine life. But what if we could attempt to get rid of some of it by putting it to good use? Right now, H&M has created a collection of comfy kidswear – made from recycled PET bottles. "Plastic is messy, but we'll keep cleaning up." In a press release, the Swedish highstreet fashion giant explains their latest project:

"Indonesia is on a mission to tackle its huge plastic pollution problem. By 2025, it aims to cut marine plastic waste by 70%. We also want to tackle our own plastic problem: finding alternatives to conventional polyester (a kind of plastic) to make more sustainable, affordable kidswear.

Our  bottle2fashion initiative with Danone AQUA collects PET bottles on the islands of Indonesia and recycles them into polyester fibres. We blend them with more sustainable cotton to make these everyday casuals.

This season, bottle2fashion will collect and recycle around 3.5 million PET bottles. Looking ahead, we want to do even more."