This foundation actually had a waiting list of 25,000 people (yes, really)

Cue full-blown hysteria.

But what was all the hype about? Well, The Ordinary, as we all know, is extremely affordable (serums under €10) AND the products do what they say, getting rave reviews from beauty experts. The skin care products boast ingredients like vitamin C, niacinamide and retinoid which deliver high-performance results but without the high-end price tags.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Apr 1, 2017 at 5:58am PDT

It's no wonder then that beauty fans lost their sh*t over two foundations that came out about a year or so back - a lightweight serum and a full coverage option. The Candian-based beauty line belongs to the DECIEM family which also looks after Hylamide, NIOD, The Chemistry Brand, The Ordinary, Stemm, Fountain, Hair Is Fabric and WhiteRx. The product launched mid April and since then has been getting rave reviews. It's understandable that the waiting list was so long then, really.