February is here, spring has (almost) sprung and soon we can finally pack the heavy winter coats and dreary woolly layers to the back of the wardrobe once again.
And as for what to wear once the weather heats up, well,
we have just taken a sneak peak at the upcoming Studio Collection from H&M and here is what you should do: Put a big ring around March 1st in your calendars, ladies, because you do NOT want to miss out on this.
For the first time
ever, the high street giant will offer a 'shoppable runway' concept with their Studio Spring/Summer 2017 collection – meaning that within
minutes of the clothes debuting on the catwalk, you will be able to also click them home from the website.
The latest H&M Studio collection will be presented during Paris Fashion Week for the brand’s first-ever ‘see now, buy now’ show on March 1st and will be available to customers on hm.com immediately following the show and in select stores on March 2
nd.
This is what Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, had to say about the brand's latest collection:
“Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we are very much looking forward to testing this exciting new format. We also want to share this moment with our customers and are therefore showing the fashion show live on our website. We hope they will enjoy it and find inspiration on how to mix the pieces to express their own personal style.”
As for what you can expect, here is a sneak peak of the collection:
