"It was a real last minute decision.”
Earlier this week, Holly Willoughby announced a surprise career move - in that she was stepping down from her hotly anticipated lifestyle brand, Truly.
The TV presenter said that she made the decision as, "with some many other commitments", she didn't think she could devote the time needed for the project without it affecting her home life.
But according to
The Sun, there may be another factor that played a part in her decision.
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Initially, the brand was billed as the British answer to Goop, the lifestyle brand owned by Gwyneth Paltrow.
The site was going to be offering readers advice on home, fashion, baby, wellness, living and travel.
Holly is said to have told friends that she didn't want Truly to be the answer to Goop, which reportedly played a part in her decision.
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A source close to Holly told the publication::
“It was a really tough decision for Holly, but it’s one that’s come quite late in the day.
"Truly was meant to launch in the next few weeks but at the 11th hour she’s said she could no longer be a part of it.
“It will mean the whole launch will now be pushed back until next year, which is a major headache.
“It’s about what’s best for her family. It was a hard decision but the right one for Holly and her husband Dan. She’d done a load of publicity around the launch of it just weeks ago. So it was a real last minute decision.”
