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26th Oct 2016

Baby Perfume For Your Newborn: Has The Beauty Industry Gone Too Far?

Amanda Cassidy

Is there anything nicer that newborn smell. Well, now some beauty brands think there is!

Many in the beauty industry are now selling new ranges of fragrance that has been specially blended for babies. Infant spritz is fast becoming a must-have for baby showers for your mini fashionista.  It becoming big business and they are not cheap.

Mustela and Uriage are the latest brands to introduce their baby scent to the market.

1.Mustela, Musti Eau de Soin priced at €19

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This baby perfume is one of the most popular, especially in the US. It is described as a light and fruity spritz by its PR.

“It’s an aromatic mix of subtle citrus notes and soft fragrances of rose, lilac, amber with honey and chamomile extracts, which are known for their soothing and softening qualities”

2. Uriage, 1st Senteur for €34.50

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This brand is keen to highlight their attention to skin-sensitivity:

“It’s designed specifically with your baby’s delicate skin in mind. This fragrance can be used on your baby’s hair, scalp and body. Product formulation based on Uriage Thermal Water. Ingredients are selected for their excellent tolerance and extreme gentleness. Hypoallergenic, phenoxyethanol-free, non-comedogenic, colorant-free, alcohol-free, paraben-free. Suitable for sensitive, fragile, delicate skin.”

3.Tous Baby Eau de Cologne, retailing at €44

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This brand has been described as a “charmingly innocent fragrance with fresh orange, neroli and bergamot accompanied by a delicate heart of orange blossom, apple and pear.”

Speaking to the Daily Mail, Lorna McKay, a former perfume buyer at Harrods and co-founder of The Perfume Society, believes baby scent is becoming more popular because we are embracing more international cultures:

“Scent is a key part of French culture, Women are also prepared to be more experimental and try new things. It doesn’t have to be just talc and Vaseline any more. Perfumes for babies are always made without alcohol and tend to be very dilute; barely there in some cases.”

Other big names in the fragrance industry peddling ‘Eau de Enfant’ Include Burberry, Bvlgari and Annick Goutal. I’m not sure I want to get rid of my lovely baby smell anytime soon as we all know that doesn’t last for too long.

Perhaps sometimes you are too young to start your beauty regime!

What do you think mamas? Would you spritz your little mini-me?