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21st Feb 2017

Yeeessssss! Pippa O’Connor is about to launch a six-week long pop-up shop

Gillian Fitzpatrick

Since they landed last November, we’ve been seriously enamoured with the POCO By Pippa range.

However, we’ve also always been a bit iffy about choosing jeans online; certainly there’s a lot of be said for actually trying before buying.

Suffice to say that we are crazy excited to reveal that Irish model turned entrepreneur Pippa O’Connor is launching a denim pop-up shop in Dublin NEXT MONTH.

A post shared by POCO By Pippa (@pocobypippa) on

Opening in Dundrum Town Centre on March 10 for a six-week run, there will also be style advisors on hand to guide you through the range.

The jeans – which come in four different styles as well as a maternity style for mamas-to-be – aren’t cheap, coming in at €90 to €110.

But fans of Pippa’s creations (available in sizes 6 to 16) swear by them – claiming they are super-flattering and actually a pretty great investment.

“I’m really excited to open a POCO by Pippa pop-up in Dundrum Town Centre,” Ms O’Connor, 32, said this morning.

“We have had amazing feedback from customers and women all over Ireland and we know a lot of women while shop online love to try on jeans, so this is a great opportunity for POCO by Pippa to be available in a stand-alone store in one of Ireland’s leading shopping centres.

“I personally love to meet customers and hear their stories and the pop-up is the perfect place to meet them.” she added.

Pippa, who is married to Brian Ormond and has two young sons, says she’s full-on obsessed with denim – boasting some 100 pairs of jeans in her wardrobe.

She has previously revealed that she wanted to do a fashion line for years before launching POCO By Pippa, but it wasn’t until she was pregnant with her second child last year that she took the plunge.

The POCO By Pippa Instagram page has some 50K followers and a load of fashion bloggers are already huge fans.

We imagine the arrival of the pop-up shop in Dundrum will only result in a whole load more POCO By Pippa enthusiasts.