Aer Lingus unveil new uniforms, with women wearing trousers for the first time
The uniforms were designed by Louise Kennedy.
Aer Lingus has unveiled new uniforms for cabin crew, ground staff and pilots this morning.
According to the airline, "the new look reflects Aer Lingus’ status as a modern international airline with a proud Irish heritage and is the final stage in the airline’s brand refresh."
Most notable about the new look is that woman have been provided with trousers, meaning they will no longer have to wear skirts or dresses.
There is also new jacket and coat designs for male crew, and easy-care shirts and blouses for the convenience of all the airlines' staff. For added comfort, garment materials have a level of stretch and are designed to fit and flatter all body shapes and sizes.
The uniforms come in navy and 'Kenmare Green', which are instantly recognisable colours for the airline.
Dara McMahon, Director of Marketing and Digital Experience at Aer Lingus, said:
"The redesign of the Aer Lingus uniform has been a carefully considered and highly researched process. Our cabin and ground crew told us clearly that comfort, practicality, versatility and flexibility needed to be key factors in the redesign.
"For guests, uniformed crew are often the first physical contact they have with the airline and so they wanted to see a design that was still distinctly ‘Aer Lingus’. We are thrilled with the results and feedback to date and are confident that with Louise Kennedy, we have achieved a classic design that will represent Aer Lingus well for many years to come."
The new uniform marks the end of a two-year project between Aer Lingus and Louise Kennedy, which involved extensive staff engagement as well as external research in Dublin, London, New York and Paris.