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23rd Jun 2023

Hasbro set to bring back iconic 90s toy Furbies

Ellen Fitzpatrick

Toy manufacturer Hasbro has revealed some news that will have any parent who grew up in the 90s going crazy… They’re bringing back Furbies.

The interactive toy first launched in 1998 and sold over 40 million units worldwide in its first three years on the market.

Complete with its own “Furbish” language, the robotic toy ended up with a cult following – I didn’t know a soul who didn’t have one of these.

“For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia while giving Gen Alpha everything they crave,” said Kristin McKay, vp & general manager, Hasbro fashion & preschool.

And of course, the rereleased version will be just as noisy as the last, with five voice-activated modes.

“Over the past few years, we’ve done a lot of research to understand what kids would want to see in a new Furby,” said McKay.

“Through this research, kids told us that it was important for Furby to be their ultimate best friend – a furry companion to do all the things a BFF would do, like dance to music, share fortunes, meditate, mimic each other in silly voices, and even put on a light show, and that’s exactly what we created.”

There has been a huge drop in demand for Hasbro toys recently as customers are cutting back on their spending due to the cost of living crisis, with the company’s profits falling in recent months.