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08th Sep 2023

New study reveals the world’s most influential celebrity parents

Jody Coffey

The results were calculated based on Google data.

When our favourite celebrities become parents, it’s only normal that we become more invested in their lives and follow them into parenthood.

Baby content has become increasingly popular, it seems, as a new iCandy study has shown that thousands of us have taken to Google to find out exactly what they use to raise their children, from pushchairs to clothing, as well as advice and hacks.

Data for almost 260 famous parents was gathered, showing which celeb mums and dads we’re most curious about.

1. Rihanna

According to the data, Rihanna is the world’s most influential celebrity parent, which comes as no surprise as Bad Gal Riri is attached to an estimated 354,330 Google searches annually.

Searches for her maternity style, nursery, and buggy choices land the Umbrella singer right at the top of the list of influential celebrity mums and dads.

Ri-ri has recently welcomed her second child, Riot Rose Mayers, and already shares a one-year-old son, RZA Athelston Mayers, with A$AP Rocky, prompting fans everywhere to want to watch her take on motherhood.


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A post shared by badgalriri (@badgalriri)

2. Kim Kardashian

It’s no shock that at least one Kardashian sister would find herself among the world’s most influential parents, with 36,540 searches around her parenting annually.

It seems that the millions of followers she has on social media travelled over to Google to search for what children’s clothing, accessories, and nursery items the media mogul provides for her offspring.

The Skims founder shares four children with Ye (Kanye West): North, 9, Saint, 7, Chicago, 5, and Psalm, 4.


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A post shared by Kim Kardashian (@kimkardashian)

3. Molly-Mae Hague

It’s no wonder that the social media personality ranks third on the list of parents we love to watch, considering she’s one of the most successful Love Islanders to step out of the Malloran villa.

Molly welcomed her first child with Tommy Fury in January of this year, a daughter named Bambi, and she has committed to documenting and sharing her journey navigating motherhood with her followers, with 27,770 Google searches for the former PLT creative director.

Fans have shown they adore watching her life as a mum in her YouTube vlogs and on her Instagram stories, making her spot on this list one that is well-earned.


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A post shared by Molly-Mae Hague (@mollymae)

4. Jennifer Lawrence

The fact that J-Law doesn’t have a social media presence hasn’t stopped fans from being curious about her parenting.

The actress welcomed her first child with her husband, Cooke Maroney, in 2022, a son named Cy. And while she keeps her baby out of the spotlight, her fans can’t help themselves from trying to find out more about her parental choices, as she accounts for 15,160 Google searches annually.

5. Kate Middleton

The Princess of Wales, who has three children, finds herself in the top five with 13,260 Google searches annually relating to her role as a mother.

Kate shares George, 10, Charlotte, 8, and Louis, 5, with Prince William.

The royal family has always held huge public interest, so it comes as no surprise that followers want to know more about how a princess parents her royal offspring.

The remainder of the list sees stars such as Tom Brady, Kylie Jenner, Khloe Kardashian, Meghan Markle, Sophie Turner, Angelina Jolie, Blake Lively, and Priyanka Chopra dominate parenting searches.

A-listers such as Katy Perry, Beyonce, Nick Jonas, Ed Sheeran, Daniel Radcliffe, Courtney Kardashian, and Chrissy Teigen also manage to enter the top 20 of the world’s most influential celebrity parents.