This time it's for allowing her daughter North West undergo beauty treatments - or at least that's what some people are assuming.
The discourse all kicked off when her sister Khloe posted a snap of herself and her family posing with the queen of Christmas herself, Mariah Carey.
Yet despite the star-studded pic, some of her followers were more concerned about North's appearance than questioning how so many famous people ended up in one place.
Khloe captioned her post, "The Queen of Christmas!!!! For the little girl's very FIRST concert ever, we went to see the Queen herself, @mariahcarey !!
"We all had the best time, creating the most magical memories!! Thank you Mommy for taking all of us!"
However, some people went to Reddit to question why her daughter looked older than ever before, questioning if Kim had allowed her to get beauty treatments done.
One fan commented: "I see you North, with your new little arched eyebrows!" assuming that the 10-year-old had her eyebrows waxed.
Another user replied to the comment: "That's what it is. She looks older all of a sudden and I couldn’t pinpoint it."
While a third added: "Is an eyebrow wax not a bit inappropriate for a 10-year-old? I feel sad that Kim is letting her grow up so quickly."
It comes after the reality star admitted that her daughter lives life like an only child despite having three siblings.
On the newest episode of The Kardashians, Kim opened up about who North is around her siblings at home.
"I feel like North is like, lives her life like an only child, does her thing, then the two little ones [Chicago and Psalm] are a year apart, so they’re like twins almost and they’re always together," she said during a confessional on the show.
"So Saint loves the little ones, would love North if she would hang out with them, but she won’t, so I wanna give him a little bit of attention," the mum-of-four added.
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