This is a bit mad.
Breast pump company Elvie is being criticised online after the release of its latest advertisement.
The ad, which is made to be like a music video, shows four real breastfeeding mothers dancing along to a song.
The lyrics to the song include "Yes, I milk myself, but you don't see no tail” and “In case you hadn't noticed these are not udders, they're my boobs.”
Yep, bizarre indeed.
The ad was posted to the company's Facebook page and has gained more than 107,000 views but mums are outraged as it compares breastfeeding mothers to cows.
One wrote: "Very poor decision using cows to advertise this product. Like us they need to get pregnant and give birth in order to produce milk, except their babies are stolen from them within days of giving birth."
While another agreed, saying it's making a joke of the dairy industry.
"Strange and distasteful advertisement considering the horrors of the dairy industry and what beautiful cows have to endure for human consumption of their milk, not to mention the killing of the male calves."
However, some mums thought the idea was great, with one comment saying: "I think this is a genus idea. I would’ve had one if I was still breastfeeding. Pumping made me feel exactly like a cow. The advert is a little mad but I took it for what it was. This is a genius product."
What do you think of the ad? Would you buy the product?
