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11th Apr 2023

Parents slam Penneys over matching €6 dresses for mums and daughters

Clodagh McKeon

What about the boys?

Parents are slamming fashion retailer, Penneys because it launched matching floral dresses for mums and daughters.

The fashion giant introduced the Spring/Summer range into most stores last week but has since received a lot of backlash.

It started when Penneys posted a TikTok video showing two mannequins, an adult and a child sized one, in identical floral patterns.

The voiceover said: “I don’t know who needs to hear this, but spring is coming.

“Time to twin with your little one.”

@primark Who is ready to twin with their little ones this weekend? ?? #Primark #SpringTwinning #matchingoutfits ♬ Spring is coming – afamilyfarmhouse

However, mums of boys were not impressed with the new additions to Penneys.

Many were upset that the retailer didn’t launch a matching set for mums and their sons.

One mum wrote: “Mums of boys would love it if Primark did a collection where you could match with the little men in your life!”

Another said: “We want to match our boys too! Come on now, my boy would rock that print in a pair of shorts.”

One mum commented: “Boys forgotten about again?

“How about mums with boys? Let’s see do wonders by summer 2023.”

Sounds like a plan..

Penneys posted an Instagram photo that was met with more or less the same reaction. One mum wrote: “Super cute, but what about mom and boys?”

Although, there were many people on the retailers side saying that there are matching pieces for mums and boys in store but you have to root around.

Other mums seemed super excited about the new colourful range and were ecstatic about the opportunity to match with their little girl.

One woman wrote: “NO U DIDNT DO THIS OMG I NEEEED IMMEDIATELY!”

And another said: “How adorable twinning with your girl.”

 

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A post shared by Primark (@primark)

According to the Mirror, a spokesperson for Penneys said: “We regularly have matching ranges for the entire family, including our famous Christmas fam jams and our Amalfi lemon range last summer.

“Keep your eyes peeled for our upcoming summer family collection, due in stores in about eight weeks!”

They’ve since posted a photo to their Instagram grid showing off new Spring/Summer wear for the entire family which includes little boy fits and baby outfits.

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