Smyths announce pre-Christmas sale of up to half price off 2026 favourites

From today, Smyths Toys Superstores is slashing prices up to half price on a huge range of selected toys.

Running from Tuesday, October 20th until Monday, November 20th, the sale will see discounts across some of the biggest toy brands, including Bluey, Barbie, XShot and Goo Jit Zu, with deals available both in-store and online. 

With Christmas just around the corner, the sale offers families the chance to get a head start without breaking the bank.

Sinead Byrne, European Marketing Director at Smyths Toys Superstores, said: “We know families are always looking for ways to make their money go further, especially with half term and the festive season just around the corner. 

“That’s why we’ve handpicked some of our most popular lines and cut prices by up to half. Now is the perfect time to visit us in-store or online to treat their little ones without stretching the budget.”

Some of the most popular toys included in the offer include:

• Teenage Mutant Ninja Turtles Pizza Delivery Vanwas €49.99, now €24.99
• Barbie Games Room Playset with 2 Dolls  was €59.99, now €29.99 
• Robo Alive Creepy Crawly Packwas €39.99, now €19.99
• Gabby's Doll House Kitty Fairy Plush 45cmwas €29.99, now €14.99
• Rainbocorns Unicorn Rescuewas €49.99, now €24.99
• Zuru X Shot 4 pack Blaster Combowas €49.99, now €24.99
• Pink Remote Control Convertible Carwas €29.99, now €14.99
• Goo Jit Zu Galaxy Blast All Stars 4 Packwas €49.99, now €24.99

Full list of products included in the offer can be found here

From remote-control cars to interactive pets, there's something for children of all ages, but shoppers will need to be quick, as offers are available for a limited time and while stocks last. 

For parents who want to keep a tab on a product, before committing to purchase, Smyths has also now rolled out a new ‘Wishlist’ function allowing them to log, track, and share lists with friends and family.