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11th Apr 2018

Steven Gerrard criticised after daughter sells hoodies online encouraging diets

Olivia Hayes

The jumpers have since been taken down online.

Steven Gerrard and fellow footballer Jamie Carragher have been blasted online after their daughters appeared to be selling hoodies which promoted dieting.

Their daughters, Lilly-Ella Gerrard, 14, and Mia Carragher, 13, are selling a kids’ hoodie with the slogan, ‘The diet starts Monday’.

The teenagers set up a clothing company called Snatched Clothing with Instagram, which currently has 4,000 followers.

Steven Gerrard's 11-year-old daughter modelled the hoodie which had the controversial slogan across the front

The girls have also sold their hoodies at a boutique clothes shop in Liverpool, however it seems the controversial clothing item has been taken down, as it does not appear on their Instagram page anymore.

A spokesman for Snatched Clothing UK said: “We have decided to remove the clothing line ‘The diet starts Monday’ with immediate effect.

“The clothing line was only available in adult sizes and was only aimed at the adult consumer market and intended to be a light-hearted slogan, however, as they are being modelled by children we recognise that our messaging can potentially be misconstrued.

“For the record, we do not advocate or encourage children to diet in any way. All promotional content and clothing concerning this range has immediately been removed.

“We apologise for any offence that may have been caused.”

Steven and Jamie have yet to comment on the controversy.