HelloFlo, an American woman’s health company, founded by mum-of-two Naama Bloom in 2013, which provides monthly subscription care packages to women to coincide with their periods – “like Santa for your Vagina” – has released its latest viral offering.
Their brilliant first spoof, Camp Gyno, was released in 2013. The video’s success (10 million views on YouTube) lead the company to partner up with the brand Always and release the hilarious First Moon Party which has garnered to date an astonishing 30 million views on YouTube.
The latest video, The Period Fairy, follows the young protagonist on a “vagical” mystery tour of mythical characters in search of her “she-ro”, The Period Fairy. Through reconstructions and in-depth interviews with friends, colleagues and rivals (Santa, The Tooth Fairy and Cupid) she attempts to find the truth about the Period Fairy.
