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4th November 2021
12:42pm GMT

The unique store features the latest digital technology, fully integrating the store with its online shop to guarantee customers the most enjoyable and seamless shopping experience.
A new digital functionality ‘Store Mode’ will be available for customers through the Zara app, allowing users to browse items in the Liffey Valley shop and order for collection at automated pick-up points in-store within half an hour.
Fitting rooms will also be available to book through the app. As well as this, customers can conveniently use brand new self-service checkouts on exiting fitting rooms to purchase their items.
Customers will also get to witness a modern new design in-store, as it is laid out in a "simple, functional, sophisticated, and refined" manner, with organic shapes and flowing series of smooth curves throughout.
Zara has also got sustainability in mind with its latest opening and is committed to reducing water and energy consumption compared with a conventional store.
Sustainability is also central to the clothing manufacturing processes and is reflected through Join Life, an initiative that brings together fashion and sustainability.
The new Liffey Valley store will also include collection containers for customers to donate clothes they no longer wear to Zara charity partner Oxfam Ireland.
The store will be located close to Marks and Spencer's in the shopping centre, and straight across from River Island.
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