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26th May 2015

A new breastfeeding trend is inspired by the cover of a magazine

Sive O'Brien

The image on the cover of June’s Elle Australia is being used to help normalise breastfeeding in public.

The photograph of model Nicole Trufino posing while breastfeeding her four-month-old son, Zion follows the recent brelfie trend that saw breastfeeding mothers, including Miranda Kerr, take social media by storm when they posted pictures of themselves nursing their children.

A photo posted by Nicole Trunfio (@nictrunfio) on

Posting the image to Instagram, Nicole wrote alongside the image, “There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding there is nothing worse than a mother that is judged for feeding her hungry child in public. #weareonlyhuman I’m so proud of this cover and for what it’s stands for. I obviously don’t look like this while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers. Thank you to ELLE for being so bold and making such an encouraging, positive and healthy statement. #womenunite.”

The magazine has been criticised for only featuring the breastfeeding photograph on the cover of copies sent to subscribers. The cover image on the version available on newstands shows the model just holding her baby. In a more positive light, however, the image has resulted in an influx of pictures being posted online with the hashtag #normalizebreastfeeding.

#normalizebreastfeeding #nomoreshaming #nomorebathroomfeeding

A photo posted by Elizabeth cook (@flyin_higgh) on