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30th March 2017
11:01am BST

"Location-based augmented reality games are pretty different than sitting in front of a TV or playing a typical video game, so we were interested in the way kids and their parents were sharing those experiences together. People still don't really know how to build tech that works well for families, so when this game came out of the blue and really caught on, we wanted to look at what its ingredients for success were."When the research team first went to observe people playing the game at a popular outdoor shopping centre shortly after the game's release last July, they noticed a curious thing after the late summer sunset: kids were still running around outside with their parents until as late as midnight. Assistant professor at the University of Washington Information School said they recognised that this was a unique situation,
"It was clearly way past everybody's bedtime. We also noticed that the parents were playing Pokémon as much as the kids were, and we'd never seen that before with Minecraft or any Nintendo game. So we knew there was something going on here that was different."Yet, in follow-up interviews with families who had begun playing together, almost all parents had safety concerns about the game, from children not paying attention to where they were going to interacting with strangers. To mitigate those concerns, many parents imposed limits or rules on the gameplay, such as only allowing older children to travel a certain distance from the home and requiring younger children to only play on a parent's device. However, many parents reported multiple benefits from the overall experience, including noticing new details like artwork or pocket parks in their neighborhoods, teaching their kids how to navigate streets safely and having a shared interest with their children, particularly at ages when communication can become tricky. As one mum who played with her 8-year-old son told the interviewers:
"I think it's just helping us find a common thing we can do together as a mom and a boy, and that's really awesome for me. As a boy coming home from school, they don't tell you what they ate or what the teachers said, but now he's telling me this stuff so it's a good way to be communicating."Because the Pokémon franchise was first introduced in 1995, some parents had also grown up with the characters, which heightened their interest in playing the new location-based game. The simplicity of the game compared to others like Minecraft lowered the bar for participation, and parents' prior knowledge about and experience with the characters often led their kids to view them as valuable "experts" who could teach them. Engineering graduate student Arpita Bhattacharya, grew up religiously watching the Pokémon TV series and movies and playing the card game with friends,
"Pokémon has existed for over 20 years now. Watching so many kids play and engage with their parents through Pokémon GO was very different and exciting. But it's also been popular among parents who knew nothing about Pokémon."The research team says the game meets six conditions that previous researchers have identified as leading to productive "joint media engagement" for families. These include the ability to play and learn about the game together, motivation for multiple generations to engage, and features that make it easy to put the game away, such as the opportunity to put the phone away in a pocket until the next creature appears rather than constantly having to look at the screen. In addition, the game hinges on players going outside, walking and working in teams, making parents more likely to accept or promote gameplay or jointly participate with their children. That said, some of those same parents acknowledged that the "addictive" nature of the craze can lead to never-ending requests from their children to play.
"That's a pretty difficult thing to tap into - how do you get different generations of people to want to play, even if it's for different reasons? These designers were able to capitalise on an older franchise that appealed to everyone from casual smartphone users to serious game players to children."By investigating the perspectives, values and challenges of parents who play the interactive game with their children, the Washington team hope to shed new light on how to design technologies that invite families to engage in them together. Join the conversation on Twitter @HerFamilydotie
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