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23rd March 2016
11:02am GMT

Speaking about this particular doll, Atkinson said: “The Tinkerbelle dolls have particularly resonated with parents.
“When you marry a mainstream figure such as Tinkerbelle with the minority experience of wearing a cochlear implant, you create a very powerful image that speak volumes to children about inclusion.
“The fact that something as simple as a creating a model cochlear implant for a Disney figure shows the depth of the need for this kids to be included in the mainstream.
“These consumers are hungry because the toy market has never fed them before.”
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