John Lewis removes ‘boys’ and ‘girls’ tags for gender neutral clothing

This is a big change.

John Lewis has become the first major brand to remove 'boys' and 'girls' labels from its children's clothing. It has been reported that the brand decided upon the decision to avoid "reinforcing gender stereotypes."

John Lewis have scrapped 'boys' and 'girls' labels, opting for a gender neutral approach in children's clothing. pic.twitter.com/nCn4eDZrdL

— Fly FM News (@FlyFM_News) September 2, 2017

Instead, clothing will come with tags that say 'Boys & Girls' or 'Girls & Boys', with ages starting from newborn to 14 years. The Daily Mail reports that soon school uniforms will also appear with unisex labels. Caroline Bettis, the head of childrenswear at John Lewis, said in a statement: "We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear."

John Lewis scraps 'boys' and 'girls' labels on children's clothes https://t.co/N1N43MoCm5 pic.twitter.com/MWHNDsC8bx

— Evening Standard (@EveningStandard) September 2, 2017

It's latest collection includes mustard, blue and grey clothing with pictures of dinosaurs and spaceships on them. We think this is a great step in the right direction.