Pantone has revealed its colour of the year for 2018 (and we love it!)
Planning a few home updates in the new year?
Then you might care to know that Pantone has now announced their 2018 Colour of the Year – and it is pretty fab.
Next year, according to the colour- and trend experts, purple – or, as they call it, Ultra Violet, will be the colour that will dominate all creative realms, such as fashion, design and interiors.
As for the colour itself, here is some basic colour psychology around purple:
This is what Pantone themselves had to say:
"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."
Curious how you can be decorating with purple come next year? Here is a little inspiration for you: