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Early years

25th Jan 2019

This “ad” for breastfeeding really makes you see how all your hard work is worth it

Trine Jensen-Burke

We all know by now how good breast-milk is for newborn babies.

Liquid gold, the most perfect infant food there is. But breastfeeding doesn’t come easy to everyone, and many new mums can attest to having struggled a lot in the beginning before they (and their babies) got the hang of things.

Which is why, we think, it can be wonderful to get a little reminder about just how amazing a gift it is you are giving your baby.

Human Milk, Tailor-Made for Tiny Humans is an international advertising campaign for breastfeeding and the science of human milk, and this video will make you realize, we think, how the hard work and cracked nipples and super-sized boobs are all worth it in the end.

Just look at what you are giving your baby, mamas: