Pampers is partnering with the Irish Neonatal Health Alliance to protect premature babies

Such a great cause.

To celebrate Global Day of the Parents this week, Pampers has partnered with the Irish Neonatal Health Alliance (INHA) to ensure every premature baby’s delicate skin is protected and that their families are supported and feel confident caring for their little one. One in 13 babies (around 4,500) are born prematurely in Ireland every year. When a baby is born too soon, so is their skin, meaning everything that touches their delicate skin must provide gentle protection during those critical stages of their development. According to a survey of parents who have had a baby born prematurely in Ireland, just over half (54 per cent) of parents, claim that they were not aware that their premature babies’ skin could become irritated by everything it touches. Almost two thirds (64 per cent) of parents claim that they feel they would have benefited from extra support and education on how to care for their premature baby with access to HCP’s, online tutorials, information leaflets. These parents are also most likely to describe their premature babies’ skin as sensitive or fragile. This Global Day of the Parents, Pampers is going beyond product donations and has joined forces with the INHA to to help support families of premature babies. The INHA provide parents with access to the necessary education and support so they feel confident caring for their little ones. For a preemie baby, every touch feels huge which means everything that touches their delicate skin must provide gentle protection. Pampers Preemie Protection nappies are the smallest nappies designed to protect the delicate skin of babies weighing as little as 1.8lb. They offer a customised fit to minimise disruption and give premature babies the comfort they need as they continue to develop. Mandy Daly, Spokesperson for the Irish Neonatal Health Alliance (INHA) said:

"We are grateful for Pampers’ donation and support in helping premature babies and their families. Every year over 4,500 babies are born too soon, too small, and too sick in Ireland. Ensuring best outcomes for these infants and their families is paramount to the mission of the charity. Our vision is to support and empower families affected by prematurity to become primary caregivers to their preterm babies and to facilitate a platform to access the developmental support and education needed to care for them."

This year, Pampers is asking the nation to help support of families of premature babies. For every pack of Pampers purchased from retailers in Ireland between 1st June – 30th June 2021, Pampers will donate a Pampers Preemie Protection nappy to those in need. Pampers Preemie Protection nappies are available in sizes P1 (<5lb/ 2.7kg) and P2 (<4lb/ 1.8kg) and P3 (<1.8lb/ 0.8kg) To arrange product sample delivery, Irish hospitals are advised to contact pampers.preemie@fleishmaneurope.com