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18th November 2015
10:06am GMT

Suddenly, magazines were filled with advertisements for armpit hair removal products and we've been obsessed ever since.
There have been rebellions down through the years (Julia Roberts' famous red carpet moment is but one example) but for some reason, most have been met with disgust by men and women alike - it seems we're so brainwashed by a little marketing on this issue there might be no going back.
Now, in the latest rage against the erasing of aspects of the female body, women are taking to Instagram to post photos of their grown-out armpit hair using the hashtags #pithairdontcare and #freeyourpits.
Superb pic from the gorgeous Emma Evins (@theemmaevins): "Because I love double takes." _______________________________________________________ #naturalbeautyio #hairypitsdontcare #freeyourpits #girlswithhairypits #girlswithhairyarmpits #pithairisbeautiful #hairypitsarenatural #bodypositive #hairypitsclub #pithairdontcare #freethepit #freethepits #getyapitsout #pitkittens #girlswithtattoos #emmaevins A photo posted by Natural Beauty (@naturalbeautyio) on
And dyed armpit hair has become a thing...
it was bound to happen #purplepits #pithairdontcare A photo posted by @meduusalammikko on
Are you a slave to the shave, or do you embrace the au naturale look? Let's talk armpits on Twitter! Follow @HerFamilydotie. Here's the video in full... https://www.youtube.com/watch?v=rwcCV1nEisQ
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