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17th June 2021
10:58am BST

"Appropriate attention should be given to prevention of the initiation of drinking among children and adolescents, prevention of drinking among pregnant women and women of childbearing age, and protection of people from pressures to drink."
The suggestion has already been branded as patronising and sexist by social media users and drink industry officials alike. Matt Lambert of the Portman Group, which represents UK brewers and distillers, called it "sexist and paternalistic."
Others were quick to compare it to something from the Handmaid's Tale, a dystopian series about a totalitarian regime that treats women as child-bearing property of the state.
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Pregnant people in Ireland are already advised to keep their pregnancy alcohol-free to prevent conditions like foetal alcohol spectrum disorders or foetal alcohol syndrome.
As alcohol passes from the mother’s blood to the baby’s bloodstream through the placenta, it can damage the baby’s developing brain and body. This can have a range of life-long implications on the child after they're born, including hyperactivity, inattentiveness, learning difficulties, difficulty controlling impulses and behaviour, or emotional or mental health issues.
In more serious cases where a pregnant person has been drinking heavily throughout pregnancy, foetal alcohol syndrome can occur and cause the baby to be smaller or underweight, have abnormally-shaped features, have damages to the brain or spinal cord, or have other issues with their heart and organs.Explore more on these topics: