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15th Apr 2024

Penneys announces price drop on kids’ summer clothes and accessories

Sophie Collins


Penneys has announced summer price cuts just in time for the sunny weather that’s due!

Penneys has announced that it is lowering prices on hundreds of its essential kids’ clothing and accessories.

This comes as the retailer reaffirms its commitment to keeping prices low on kidswear and aims to help families make their money go further as they start planning their summer wardrobes. 

Despite inflation slightly dropping off, parents have the least confidence in the economy compared to other groups, according to the latest Penneys Pulse of the Nation Index, launched earlier this year. 

More than half of parents (56%) said they have a lack of confidence, with the same amount cutting back on other spending because of the cost of childcare. 

The consumer research also indicated that 61% of parents with children of school age have switched to a more affordable clothing retailer. 

“A simple t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for €10.50 compared to €14.50 last year”

The retailer’s new lower prices on everyday essentials include summer wardrobe staples for kids such as selected t-shirts and shorts, swimwear, sliders and baseball caps.

A simple t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for €10.50 compared to €14.50 last year. 

The move also extends to babywear, with a full outfit comprising of selected t-shirts and shorts now only €5.60 compared to €8.00 12 months ago.  

Fintan Costello, Head of Penneys Ireland and Northern Ireland, said: “We recognise that parents particularly are really feeling the pinch right now trying to make their finances stretch. 

“Summer can be an expensive time for families as the holidays get closer and parents want to make their money go further. 

“Value is at the heart of everything with do in Penneys and we want to play our part by offering new lower prices across many products in our kids range to support families.” 

This marks Penneys’ second year of introducing lower prices across hundreds of essential kids’ items after previously dropping its prices across selected kidswear ranges last summer in time for the Back-to-School shopping period.

The budget retailer aims to offer its customers the reassurance that they’re getting the best value across everything it sells. 

The retailer has worked hard to continue either lowering or freezing its prices on essential kidswear and baby items over the last few years, knowing how important it is for families to keep their costs low. 

While the design, colours and prices of selected ranges are new for this season – the same great quality found across all of the Penneys kids and baby ranges remains. 

All of the products are designed to be loved and worn for a long  time before being passed on when outgrown. 

The majority of its swim shorts and swimsuits – a summer staple for kids across all ages – are made using recycled materials (a minimum of 50% recycled polyester). Meanwhile, selected t-shirts, shorts and babywear outfits continue to be made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP),  the largest sustainable cotton programme of its type within the fashion industry.  

The new products benefitting from the lower prices (compared to the price of comparable products from the Spring/Summer collection last year) include the following, with new lines landing in store each week.