Last night’s Super Bowl XLIX seems to have really struck a chord with parents. It wasn’t the sporting event itself (or Katy Perry’s halftime performance) that had mums and dads on sofas all over the US sobbing uncontrollably, but the dad-centric advertising that took place between plays.
Emotional ads from Nissan, Dove and Toyota showed off the softer side of men, like the choices they make for their families and everyday moments between dads and their children. According to AdAge, which had dubbed the Super Bowl #DaddyBowl days before it had even kicked off, the brands were looking to tap into the escalating conversation surrounding the role of fathers in the household and re-make the image of masculinity in media.
Taking notice of the essential role dads play in the households, the daddy commercials were much welcomed and caused quite a stir on Twitter last night. Sob sob, pass the tissues.
https://www.youtube.com/watch?v=Bd1qCi5nSKw
