Research finds Virtual Baby Showers fast becoming a growing new trend in Ireland

Very interesting.

Even though restrictions have lifted a little, large gatherings and parties are still prohibited. That unfortunately means that celebrations like baby showers can no longer go ahead in person. That being said, it doesn't mean that baby showers have to be cancelled altogether. In fact research shows that virtual baby showers are becoming a growing trend in Ireland since lockdown began. One online retailer reported a 40 per cent increase in contactless gifting as Irish continue to celebrate milestones as virtual baby showers become more popular. Irish Baby & Children’s online boutique, Petit Avenue is reporting a 40 per cent uplift in the gifting side of their business since the Covid-19 restrictions were introduced in March as people go online to shop for expectant babies, newborns and for children’s birthdays. It has become a new trend to arrange a ‘Zoom Baby Shower’, where the expectant parents open the gifts while enjoying a virtual celebration with their loved ones. Joanne O’Brien, who owns Petit Avenue has been quick to react to the ‘new normal’ and has introduced a number of changes to make life easier for the Irish customer including online gift vouchers and payment plans.

“It has become popular for groups of friends to gift parents-to-be with vouchers which they can put towards the purchase of nursery furniture and they can even a choose a special going home outfit for the newborn. Just last week we managed to organise for a rocking horse to be delivered to a couple, just as their virtual baby shower was kicking off. Apparently it was a great surprise for them and helped to make it really special,” Joanne said. “We have been busy sending gifts direct to the recipient with a personalised note if desired, so that customers can send gifts safely. As we are Irish owned & operated, we ship promptly so those special items will arrive on time, which is important when we cannot be there in person to celebrate with loved ones.”

As things stand only outdoor interactions with four people can take place for the time being so no doubt virtual baby showers will continue to grow in popularity. Hopefully, come autumn enough restrictions will have lifted for expectant mums to see more of their family and friends in person.